Kolkata, 11th March 2025: JIS Group successfully hosted the latest edition of its flagship event, IDEA-O-METER, under the theme IDEAJAM – Simple Thinking, Big Solutions. The event brought together some of the brightest minds in the business world, including Mr. Aman Gupta, Co-founder and CMO of boAt; Mr. Manish Pandey, Consultant to Content Companies; Mr. Rajarshi Nag, Co-founder & CEO of Drivers4Me; and Ms. Jaspreet Kaur, Director of JIS Group, alongside Sardar Simarpreet Singh, Director of JIS Group. These accomplished entrepreneurs shared their valuable insights and experiences, offering a rare opportunity for aspiring entrepreneurs to gain practical knowledge and understand the real-world applications of entrepreneurship.
Attendees engaged in thought-provoking discussions, gaining first-hand insights into the challenges and strategies essential for entrepreneurial success. Moving beyond theoretical concepts, the event delved into critical topics such as brand building, leveraging digital content for business growth, strategic decision-making, and the evolving role of leadership in today’s competitive business environment. The speakers generously shared their expertise, offering guidance on navigating business complexities and applying entrepreneurial principles in real-world scenarios.
The event also provided ample networking opportunities, fostering meaningful connections between students, peers, and industry leaders. It served as a catalyst for innovation, sparking ideas with the potential to shape the future of business and entrepreneurship.
Students presented cutting-edge solutions in fields like renewable energy, sustainability, healthcare, automation, and artificial intelligence, utilizing data-driven strategies. The event, inaugurated by Ms. Jaspreet Kaur, emphasized structured innovation as a key driver of entrepreneurship. The IDEA-O-METER platform played a crucial role in refining these ideas, with both guests and judges praising its focus on nurturing an entrepreneurial mindset in today’s technology-driven world.
IDEAJAM 2025 reinforced JIS Group’s commitment to advancing research, innovation, and technology-driven solutions, paving the way for future entrepreneurial initiatives.
Reflecting on the success of the event, Ms. Jaspreet Kaur, Director of JIS Group, remarked, “IDEAJAM was designed to bridge the gap between theoretical knowledge and practical application. By bringing together experienced entrepreneurs, we aimed to create a platform that not only educates but also inspires and empowers the next generation of business leaders. The insights shared today will undoubtedly guide aspiring entrepreneurs on their path to success.”
